Advertising/ Marketing project

Group Advertising / PR Project

I. Submit a paper indicating your group members
Name your advertising firm
Create a logo for your ad firm
Create a Slogan


II. Marketing
-You are going to market and advertise a product, service or message
Select a “product / subject” for your project
Create a formal presentation
Using charts and graphs
A. Depict a market and a public
B. Indicate your target audience
C. Indicate how your marketing plan will 
increase sales/ public interest
D. Indicate demographic regions for advertising 
your product
E. Convince the class that you would be the best 
firm to sell this product/ idea

Your presentation will include the following elements:
Marketing
1. You are going to market and advertise a product, service, or message.
2. Select a “product/subject” for your project
3. Create a formal presentation
a. Create a promotional flyer.
b. Create a business card for your firm. This must include your logo and slogan.
c. Using charts and graphs
i. Depict a market and public
ii. Indicate your target audience
iii. Indicate how your marketing plan will increase sales/public interest
iv. Indicate demographic regions for advertising your product
v. Convince the class that you would be the best firm to sell this product/idea

-Marketing:
Finding 

Publics
Audiences
Markets
Enablers
Limiters
Conduct Surveys
Oral Polls
Survey
Write Objectives (Awareness…etc) (in book)
Responsible for collecting and analyzing all data
Put information on posters and present to the class
Find Geographical areas to be covered
And demographic

III. Advertising
1. Tell the class your concept for the three ads you will produce
2. Display story boards…The class must be able to view your story boards from their seats.
3. Discuss the content of your ads

Gender, location, Age etc.
Find target audience

Create three ads
Two 15 second commercials
One 30 second commercial

-Brainstorm 10 concepts for advertising plan
10 different scenarios and write them down
pick three plans that are most marketable and establish details
make brochures and fliers and radio add (first plans)
describe plans
create story boards for each commercial
pick and vote on top plan

IV. Rules:Do not produce garbage
Short fragments and sentences will not be accepted

V. Grading

The groups will be graded by the class
Each section of the project will receive a grade
All requirements must be met by the assigned deadlines
Have Fun!!